Diverse, attractive, economical, and eco-friendly, folding carton packaging is in high demand across a wide range of industries for an ever-increasing spectrum of products. And, with the global folding carton market projected to increase in value by more than 40 billion USD by 2028, it’s clear that interest in this type of packaging is only poised to continue growing.
As the folding carton packaging marketplace expands and evolves, so too do the worldwide expectations for stunning, customized, and cutting-edge packaging solutions. And thus, in 2023, the highly versatile folding carton packaging industry finds itself at a peak of innovation.
Let’s take a look at some current trends and developments:
Sustainability
Green packaging has been a high priority for specific brands and consumer markets for decades, but in recent years the overarching demand for sustainable packaging has increased dramatically. Brands in markets ranging from personal care and beauty to pharmaceuticals, gourmet foods, and more, are eager to showcase their commitment to reducing waste and carbon emissions for consumers who are increasingly motivated to purchase eco-friendly products.
Unlike many other packaging options, fibre-based folding carton packaging is highly recyclable and can be produced using different varieties of recycled pulp. And, as demand skyrockets, new coating technologies and lightweight packaging designs are continually emerging. In combination with green production practices such as investing in energy-efficient equipment, the implementation of right size packaging principles, and reducing transportation distances when possible, folding carton packaging manufacturers are able to offer highly sustainable packaging solutions that can help businesses to meet their environmental goals while also gaining traction with their target audiences.
Visual Finesse
Folding carton packaging is a vibrant packaging solution that will help your product to stand out on the shelf. From bold colors, fonts, and finishes to enhanced printing capabilities such as personalization, embossing, foil stamping, and windowing, few packaging options can capture attention so compellingly. Whatever message you want your product’s packaging to communicate (be it subtle and elegant, eye-catching and persuasive, or anything in between), folding carton packaging can bring your vision to life.
In 2023, stunning visuals are a critical and impactful marketing component that can refine your brand’s synergy and identity. The versatile design possibilities that folding carton packaging has to offer can truly give you an edge over your competitors.
Luxury Cartons
Brands aim to create cohesive and consistent experiences for consumers, and high-end products should therefore be displayed and delivered in high-end packaging. Customized luxury folding cartons offer unparalleled quality and diversity that can be as unique and beautiful as the products inside.
Fine spirits, perfumes, chocolates, and jewelry are all examples of products that are frequently packaged in luxury cartons. Premium materials, textures, colors, and manufacturing techniques elevate folding carton packaging to a truly superior realm.
Innovative Carton Solutions
As folding carton packaging enters 2023, innovations such as cartons with interactive elements (QR codes, Hashtags), anti-counterfeit properties, and advanced food safety technologies continue to emerge and evolve.
For cutting edge folding carton packaging solutions that are sustainable, beautiful, and backed by decades of industry experience, contact one of our SupremeX locations today.
