Direct mail remains an important marketing and communication strategy for many companies and organizations across the U.S., but the cost of bulk mailings can really add up. Fortunately, the U.S. Postal Service (USPS) offers savings every year in the form of its promotions and incentives program.
Paying attention to and taking advantage of USPS promotions is a savvy way to cut down expenses while also exploring a variety of different mailing options. Based on their current and anticipated success, the USPS postal promotions will include the same six specific categories of mail in 2024 as they did in 2023.
In this post, we’ll look at what postal promotions the USPS is offering in 2024, what it takes to enroll for them, and how we, at SupremeX, can help:
Tactile, Sensory & Interactive Mailpiece Engagement Promotion
This promotion foregrounds direct mail pieces that engage recipients in unique tactile, sensory, or interactive ways. Using the latest developments in print and finishing technology, businesses and organizations can create one-of-a-kind mailings that appeal to the human senses of touch, smell, and even taste—not to mention providing rich visual experiences.
At SupremeX, we offer various cutting-edge printing and finishing techniques that can make your mailpieces eligible for the USPS Tactile, Sensory, & Interactive Mailpiece Engagement Promotion. Embossing, Spot UV finishing, and customized integrated envelope design are among the processes that can create a standout sensory experience for mail recipients. Speak with a SupremeX representative for further details about how we can collaborate with you to make this coming year’s interactive mailpieces truly memorable!
Discount Amount: 6% discount
Promotion Period: February 1 – July 31, 2024
Registration: December 15, 2023
Eligible Mail: First-Class mail; Marketing mail; Nonprofit mail
Personalized Color Transpromo Promotion
The Personalized Color Transpromo Promotion is all about encouraging businesses to ramp up their marketing within bill and statement mailings. To be eligible for the promotion, businesses must use colour messaging, dynamic variable print, and/or personalization within bills and statements to engage customers and enhance user experience. Businesses that include a reply mechanism in their mailing strategy are eligible for an additional 1% discount.
Discount Amount: 3% discount for colour ink; 4% discount for colour ink with reply mail
Promotion Period: February 1 – July 31, 2024
Registration: December 15, 2023
Eligible Mail: First-Class mail presort and automation letters
Reply Mail IMbA
This discount encourages businesses and organizations to build engagement with their clientele by adopting Intelligent Mail barcode Accounting (IMbA). It targets Qualified Business Reply Mail (QBRM) and High Volume QBRM customers looking to improve their visibility and provide easier payment options and faster delivery speeds.
Discount Amount: 3% discount for static IMbA; 6% discount for serialized IMbA
Promotion Period: July 1 – December 31, 2024
Registration: May 15, 2024
Eligible Mail: First-Class mail; QBRM Letters & Cards; High Volume QBRM
Letters & Cards
Retargeting Mail
When a potential customer visits a business’s mobile app or website but doesn’t convert, the business can send out a First-Class postcard directly to the potential customer’s home address—known as retargeting mail. The USPS Retargeting Mail Promotion offers an incentive for businesses to engage with potential customers using this cutting-edge combination of digital technology and direct mail.
Discount Amount: 6% discount
Promotion Period: September 1 – November 30, 2024
Registration: July 15, 2024
Eligible Mail: First-Class mail; Postcards
Emerging & Advanced Technology Promotion
As print marketing evolves in the digital era, this promotion incentivizes businesses and organizations to incorporate technological strategies into direct mail marketing. Eligible technologies include NFC technology, Video in Print (ViP), Enhanced Augmented Reality, Virtual Reality, Mixed Reality, Integration with Voice Assistant (Basic and Advanced), and Mobile Shopping (new in 2023).
Discount Amount: 3% discount for emerging technology; 4% discount for enhanced
emerging technology
Registration: Custom start date
Promotion Period: Custom start date
Eligible Mail: First-Class mail presort and automation; additional discount for
Courtesy Reply Mail or Business Reply Mail inclusion
Informed Delivery Promotion
The Informed Delivery Promotion is designed to help mailers improve their informed delivery campaigns. New in 2023 is an additional discount for the eDoc submitter.
Discount Amount: 4% discount for mailers; 0.6% discount for eDoc submitter
Promotion Period: August 1 – December 31, 2024
Registration: June 15, 2024
Eligible Mail: First-Class mail automation letters, postcards, and flats; Marketing
Mail; Non-Profit mail
The Enrollment Process
Interested in registering your business or organization for one or more of the USPS’s promotion and incentive programs? Fortunately, the process is quite straightforward. To enroll in the promotions, visit the USPS PostalPro website and follow the instructions. The 2024 Promotions Calendar clearly shows the dates of all promotions and their registration periods.
Take Advantage of Direct Mail Promotions With SupremeX
With decades of experience in the custom envelope and direct mailing industry, our knowledgeable team at SupremeX is ready to help you take full advantage of the USPS’s 2024 promotions and incentives. Reach out to us today to explore how we can best support you in creating innovative mailing solutions that will help your business grow and save!
