Even in today’s digital age, direct mail remains a crucial channel of communication. Personal correspondence, marketing campaigns, promotional offers, products, and more continue to be hand delivered in great quantities. According to research conducted by the Data & Marketing Association, only 20-30% of emails get looked at, while closer to 90% of direct mail is opened by recipients. This statistic alone underscores the far-reaching positive implications of using direct mail to your advantage.
One major subset of direct mail involves the delivery of sensitive documents that contain private or personal information. These commonly include paychecks, bills, legal documents, insurance claims, bank statements and other financial documents. Often mailed in windowed envelopes to decrease the printing of address labels and associated labor costs, these types of correspondence must remain secure and ensure the recipients’ personal information is protected.
While many varieties of security envelopes exist, by far the most prevalent and economical are security tinted envelopes. In this post, we’ll take a look at what sets this category of envelope apart from a standard envelope and why it’s the perfect solution for a wide variety of settings and circumstances.
What Is Security Tinting?
Security tinting is a paper printing technology that makes it impossible to see through an envelope. It consists of a pattern printed on the inside of the envelope that prevents unwanted viewing by either fully obscuring the envelope’s contents or garbling them to the extent that they cannot be interpreted. Whereas the contents of untinted envelopes can theoretically be revealed when backlit by a bright light, security tinted envelopes remain impenetrable.
Protect Sensitive Information
The primary benefit of using security tinted envelopes (and the main reason why most businesses order them) is because they protect private information. Financial institutions, hospitals and medical clinics, legal offices, payroll departments, and insurance providers alike must ensure that their clients’ sensitive or personal data is not intercepted or revealed.
From identity theft to security breaches, the ramifications of poorly protected information can be dire. Security envelopes offer a straightforward, affordable, and effective solution.
Customize Your Envelopes
Another benefit of security tinted envelopes is that they’re attractive. Security tinting is available in a huge selection of patterns and colors—including customized options. Among the standard security envelope pattern options are confetti, linen, burlap, crosshatch, and more. Customized designs can be as unique as your imagination allows; you can even use your company’s icon or logo as the security imprint!
A touch of pattern and color enhances the experience of opening a piece of mail and can make a positive impact in personal and business communications alike. According to Dotcom Distribution, 61% of customers report they’re much more likely to repeat the purchase of a product that came in elevated packaging. Thus, investing in eye-catching envelopes may be a savvy move for detail-oriented business owners.
Envelopes Across North America
Most standard sizes and styles of regular stock envelopes can be manufactured as security envelopes in Canada and the U.S. Contact SupremeX directly for an up-to-date selection of our high-quality security envelope options.
