When it comes to selling your product, packaging simply cannot be an add-on or afterthought. With 72% of American consumers reporting that packaging design influences their purchasing decisions, it’s evident that the power of packaging is not to be underestimated. No matter how phenomenal your product may be, it will be overlooked time and again if its packaging doesn’t compel consumers to take a closer look.
At SupremeX, we understand the incredible impact of custom packaging and are proud to be able to offer superior packaging solutions for eCommerce and in-store products alike. Our specialties include custom folding cartons, mailers, and eCommerce boxes manufactured and printed using state-of-the-art techniques.
Bringing your packaging vision to life is SupremeX’s forte, but what are the foundational elements of effective packaging design? Below, we’ll walk you through a few fundamentals to keep in mind:
Function First
When it comes to packaging design, form and function go hand in hand. It doesn’t matter how stunning or eye-catching a product’s packaging is if it doesn’t provide the necessary protection.
Be sure to consider basic elements such as proper sizing, transportability, storability, and safety. Are specific sealing processes required? Does safety messaging need to be foregrounded? Is the product delicate or temperature sensitive?
Functionality should be your starting point for all packaging design. So, begin with these types of considerations before moving deeper into the design process.
Visuals Say It All
Marketing research has demonstrated time and time again the overwhelming impact of visual elements on packaging appeal. Here are a few overarching considerations to keep in mind:
Color
Packaging that foregrounds the intelligent use of color can capture attention, evoke specific emotions (positive or negative), and strengthen brand identity. In addition, color has been shown to increase brand recognition by approximately 80%.
Shape
Psychological studies have shown that people are generally predisposed to prefer certain shapes over others. For instance, curved shapes tend to attract more positive attention on packaging than sharp or angular ones.
Texture
The sense of touch is powerful, and when a product’s packaging feels good in your hand–or makes you want to reach out and touch it–you’ve set your product up for success. Carefully consider the properties of your packaging’s base material as well as its finish.
Typography
Beyond being attractive, the fonts you use on your packaging should be easy to read and should also communicate something essential about your product and brand.
Build Brand Identity
What story does your packaging tell potential customers about your brand? And, equally important, does your packaging accurately reflect the product inside? Honest packaging that tells a story without using a thousand words will help your brand to stand out amongst the crowd.
Sustainable Solutions
Not to be overlooked is the influence that sustainable packaging has in the current consumer market. Opting for eco-friendly materials (such as paper or cardboard) and highlighting your brand’s commitment to environmental responsibility can effectively persuade potential customers to purchase your product over another.
The SupremeX Difference
At SupremeX, our commitment to innovative, eco-friendly, and one-of-a-kind custom packaging solutions makes us the perfect manufacturer for all of your packaging needs. Contact us today to discuss your design ideas!
