ENGLEWOOD, Colo., July 14, 2004 –
Always seeking innovative solutions for its customers, the Commercial segment of Cenveo™ (NYSE: CVO) is introducing one to help them make their customers’ bulky mailings look better, perform better and cost less. By becoming the first envelope licensee of Conformer Expansion Products, Inc., Great Neck, NY, Cenveo can now offer customers something special: versatile envelopes that expand to fit contents with the ease and efficiency of mechanical insertion.
“Prior to the Conformer Expansion Envelope solution, mailing bulk statements or other items more than approximately one-quarter inch thick required a gusseted envelope,” says Murray Rundle, Marketing Manager at Cenveo’s Supremex envelope location in Toronto. “Gusseted envelopes are more costly, lack presentation appeal, and do not perform as well as Conformer Expansion Envelopes. We expect customers to see significant savings with our new solutions.”
Supremex, part of the Commercial segment’s North Region, will be the first Cenveo location to manufacture Conformer Expansion Envelopes. Conformer Expansion Products, Inc. has granted Cenveo a license to manufacture, use, and sell envelope products with its trademarked name exclusively in Canada and on a non-exclusive basis in the United States. The arrangement thus enables Cenveo to offer the envelopes throughout North America.
“With all of the envelope companies we talked to, and we talked to many, in our estimation Cenveo is clearly one of the most enterprising that we’ve experienced. We could not succeed without a partner like Cenveo,” says Marvin Makofsky, President of Conformer Expansion Products, Inc.
“Conformer Expansion Envelopes fill a void in the marketplace, specifically the need for an envelope that expands to fit contents of varying thickness and can run on automated insertion equipment. Furthermore, this envelope is a vehicle that can be used for a greater level of marketing, advertising, and promotion than just mailing material from one destination to another,” Makofsky says. “This is a new class of product that offers an innovative alternative to traditional flat and gusseted envelopes.”
“Conformer Expansion Envelopes offer efficiency, versatility, and a more economical use of paper,” continues Makofsky. “The value proposition is that there is truly an ROI for people from the total efficiency point of view.”
According to Rundle, a patent held by Conformer Expansion Products, Inc. on a scoring and gluing configuration is the key to the envelope’s special abilities. As a result, states Rundle, “You’re creating a memory in the envelope so that when the contents are inserted, the envelope naturally begins to expand.”
He says that Cenveo began gearing up to produce Conformer Expansion Envelopes in January 2003, leading to completion of the license in January 2004. “We did extensive testing and development on a variety of equipment to get to this point,” Rundle says. “There is a steep learning curve.”
Currently, Cenve